PHD appoints Ray to head new Unilever planning unit
By Katherine Levy, campaignlive.co.uk, Thursday, 10 January 2013 08:00AM
PHD has hired the former Starcom MediaVest Group director Robert Ray to head a new 40-strong unit that will oversee Unilever's global communications planning.
Ray, most recently the marketing director at the Newspaper Society, becomes the managing director of the Unilever Global Strategy Unit. Before the NS, where he spent seven years, Ray was the managing director of the Procter & Gamble global business unit, EMEA, at SMG.
Toby Roberts, the head of strategy and managing partner at PHD’s sister agency OMD, moves to work alongside Ray as the global head of strategy for Unilever brands in the foods, refreshments and home-care categories.
Guy Cousins, the managing partner at Naked Communications in New Zealand, will join the unit as the global head of strategy for Unilever’s personal-care brands.
Ray, Roberts and Cousins will work closely with Mark Holden, PHD’s worldwide strategy and planning director. All three will be based in a new office in the media agency’s London headquarters. Ray and Roberts start immediately, while Cousins begins in February.
Arena Media’s Rohan Tambyrajah, a 2012 Campaign Face to Watch, joins the unit in the role of innovation director. Seth Ball, also most recently at Arena as its insight director, has been hired as the head of business planning.
This article was first published on campaignlive.co.uk
- Account Director - Leading Retail Fashion Brand!! Ultimate Asset £35000 - £38000 per annum + Benefits, London
- ACCOUNT DIRECTOR - CHARITY CLIENT - INDEPENDENT MEDIA AGENCY! Ultimate Asset £45000 - £55000 per annum, London
- Senior Category Manager Ball & Hoolahan £50,000 + car or c/a, West Midlands
- Marketing Controller Ball & Hoolahan £85,000 + Car/Car Allowance, South East England
- Recruitment Consultant Blue Skies Marketing Recruitment £25000 - £35000 per annum, Stratfordupon Avon
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Pepsi Max pranks cinemagoers for Halloween