By Katherine Levy, campaignlive.co.uk, Thursday, 10 January 2013 08:00AM
The Aegis-owned agency will handle communications planning for a campaign to raise awareness of the new initiative after pitching for the business.
Green Deal aims to help consumers implement energy-saving home improvements in order to make their homes more energy-efficient.
The agency will work on a consumer engagement plan designed to build trust and confidence in the policy.
The campaign will launch in mid-January.
Media buying will be handled by M4C, the Government’s dedicated media arm housed within Group M.
Jon Pile, the client director at Carat, said: "We will use our understanding of the sector to develop a strategy that frames the Green Deal around home improvement, an area that we know our key consumer segments are interested in."
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.