Govt hands Green Deal brief to Carat
By Katherine Levy, campaignlive.co.uk, Thursday, 10 January 2013 08:00AM
Carat has been appointed by the Department of Energy and Climate Change to work on a new government policy called the Green Deal.
The Aegis-owned agency will handle communications planning for a campaign to raise awareness of the new initiative after pitching for the business.
Green Deal aims to help consumers implement energy-saving home improvements in order to make their homes more energy-efficient.
The agency will work on a consumer engagement plan designed to build trust and confidence in the policy.
The campaign will launch in mid-January.
Media buying will be handled by M4C, the Government’s dedicated media arm housed within Group M.
Jon Pile, the client director at Carat, said: "We will use our understanding of the sector to develop a strategy that frames the Green Deal around home improvement, an area that we know our key consumer segments are interested in."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Senior Planning Media Executive Gemini Search £24000.00 - £28000 per annum, London
- Senior Account Manager (worlds No1 Agency) London Adam Recruitment £35000 - £38000 per annum, London
- Marketing Manager - South West Stopgap £39000 - £47000 per annum, South West England
- Senior Marketing Manager Blue Skies Marketing Recruitment £30000 - £40000 per annum, Northamptonshire
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets