Halfords launches £12m creative pitch
By Jeremy Lee, campaignlive.co.uk, Thursday, 10 January 2013 08:00AM
Halfords has put its £12 million advertising account up for pitch.
The incumbent, DLKW Lowe, which was responsible for last year’s epic "best trips last a lifetime" TV spot, has decided not to repitch.
Halfords’ review coincides with the departure of the marketing director, Gerry Murphy, and the subsequent arrival of an interim replacement, the former Richmond Foods marketer David Durie. The review is thought to be in the early stages and is being handled directly by the client.
Richard Warren, the DLKW Lowe joint chief executive, said: "We’re very proud of the work we have produced for Halfords. They’ve decided they want a change in direction and we respect their decision."
DLKW Lowe won the business from M&C Saatchi in 2010. It created a series of idents to support Halfords’ sponsorship of the Tour de France that featured the amateur cyclist Dan Francis, whose journey was made into a documentary.
The agency also created the "we fit" idents that ran on Dave to promote its in-store products and services, and positioned Halfords Autocentres as a trusted and friendly place where customer service comes first.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- PR Account Executive/Senior Account Executive Brand Recruitment £19000 - £25000 per annum, Aylesbury
- Account Executive Major Players £22000 - £23000 per annum, London
- Five black Pencils awarded at D&AD 2015
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Pimm's launches weather activated OOH campaign
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Tango returns to advertising after two years with off-brand TV ad