Royal Mail parts ways with top marketer Antony Miller
Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct marketing operation, only six months after setting up the business.
Royal Mail established MarketReach in July to help boost the use of mail marketing by UK brands by providing range of direct marketing services, including planning, production, data and creative services.
Miller, who led the launch campaign for MarketReach, decided to leave the Royal Mail Group at the end of December. He "played an important role" in setting up of the business, according to MarketReach managing director Jonathan Harman.
Royal Mail head of marketing and commercial strategy Ben Rhodes will assume responsibility for marketing activity at MarketReach until a successor is recruited.
It comes as the Royal Mail reviews its £8m direct marketing account. Following the completion of the statutory process, the appointed agency will work on the account for four years and will be responsible for all of Royal Mail’s direct marketing, sales promotion, design, and strategic planning.Follow @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- Digital Designer - Agency £35,000 Nakama £20,000 - £35,000 + benefits, London (Central), London (Greater)
- Digital Planner Blue Skies Marketing Recruitment £70000 per annum, London
- DESIGNERS - DIGITAL, INTEGRATED AND PRINT Live Recruitment £competitive, West Midlands
- Sub Editor Blue Skies Marketing Recruitment £28000 - £30000 per annum, London
- Digital Project Manager VMA Group Up to £40k , London (Central), London (Greater)
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood