Royal Mail parts ways with top marketer Antony Miller
Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct marketing operation, only six months after setting up the business.
Royal Mail established MarketReach in July to help boost the use of mail marketing by UK brands by providing range of direct marketing services, including planning, production, data and creative services.
Miller, who led the launch campaign for MarketReach, decided to leave the Royal Mail Group at the end of December. He "played an important role" in setting up of the business, according to MarketReach managing director Jonathan Harman.
Royal Mail head of marketing and commercial strategy Ben Rhodes will assume responsibility for marketing activity at MarketReach until a successor is recruited.
It comes as the Royal Mail reviews its £8m direct marketing account. Following the completion of the statutory process, the appointed agency will work on the account for four years and will be responsible for all of Royal Mail’s direct marketing, sales promotion, design, and strategic planning.Follow @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Global Digital Brand Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Account Manager fishtank £25000 - £28000 per annum, Windsor
- Marketing Executive/Senior Executive - Investment Management EMR £200 - £300 per day, Berkshire
- Brand Manager Ball & Hoolahan £42,000 + Car/Car Allowance, South East
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- 'We will always love M&S' says Walker Media in goodbye statement