Royal Mail parts ways with top marketer Antony Miller
Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct marketing operation, only six months after setting up the business.
Royal Mail established MarketReach in July to help boost the use of mail marketing by UK brands by providing range of direct marketing services, including planning, production, data and creative services.
Miller, who led the launch campaign for MarketReach, decided to leave the Royal Mail Group at the end of December. He "played an important role" in setting up of the business, according to MarketReach managing director Jonathan Harman.
Royal Mail head of marketing and commercial strategy Ben Rhodes will assume responsibility for marketing activity at MarketReach until a successor is recruited.
It comes as the Royal Mail reviews its £8m direct marketing account. Following the completion of the statutory process, the appointed agency will work on the account for four years and will be responsible for all of Royal Mail’s direct marketing, sales promotion, design, and strategic planning.Follow @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- Innovations and Insights Director Hasson Associates £60000 - £70000 per annum + Bonus, London
- Data Planner - Leading CRM Agency - Temp to Perm (Immediate Start) - to £250 per day Fill Recruitment £180 to £250 per day + benefits, London (Central), London (Greater)
- Brand Manager FMCG Connect £28,000 - £31,000 plus benefits, West Yorkshire
- Strategist - Brand Consultancy Ann Sharman Recruitment £35,000 - £45,000 + bens, London (Central), London (Greater)
- Digital Marketing Manager - West Sussex - up to £50K Salt £45000 - £50000 per annum + benefits, West Malling
- The man who made Grey matter
- Yorkshire Tea launches £5 million campaign
- Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
- Beacons installed on 500 London buses by Exterion Media
- MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list
- Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad