Seat showcases Leon in augmented reality app
By Ian Darby, campaignlive.co.uk, Tuesday, 15 January 2013 09:07AM
Seat, the Volkswagen-owned car marque, is launching an augmented reality app for visitors to its showrooms, to discover more about the new Leon.
The free app by AnalogFolk uses the camera of an iPad, iPhone or Android-based device to highlight the Leon's features, ahead of its March launch.
The app is powered by Blippar technology, which overlays information, images and video when the camera is pointed towards markers placed around the Leon. For instance, when a user points the app towards the front of the car, the app reveals details of the Leon's full LED headlamps.
Chris Stevens, the head of marketing at Seat, said: "Given the advanced technology in the new Leon, the augmented reality experience is a perfect way for our customers to have a shared experience with our dealers in the showroom."
The car marque awarded its £12m UK advertising account to Grey London in November 2012 without a pitch. Its media planning and buying is handled by MediaCom.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Digital Account Manager! BRAND LED ACCOUNTS!! Ultimate Asset £30000 - £35000 per annum, London (Central), London (Greater)
- Senior Account Manager - Branding up to £39k Network Career Consultants £30000 - £39000 per annum, London (Central), London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film