Agency: JWT, New York
Starting today, 15 Good Relations Group staff will attend three morning sessions and evening events over the next three months.
If deemed successful, the training will be expanded to all 215 people within the group.
The link-up with Google is the idea of Amelia Torode, who last September joined the board of Good Relations Group when she took the role of head of digital and innovation at Chime.
Torode’s former role was head of strategy and innovation at Good Relations’ sister ad agency VCCP.
Torode, as well as Good Relations’ planning directors Jon Leach and Nicholine Hayward, will attend the training.
Good Relations’ other digital initiatives include the newly created GRG Digital Academy, a digital training programme that will be led by Torode and former Apple executive Tim Spark.
This article was first published on prweek.com
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.