VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Gordon MacMillan, brandrepublic.com, Tuesday, 15 January 2013 10:25AM
Facebook: about to rival Google Search?
Reports are now saying it is the latter and expect Facebook to launch its own search engine.
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Follow @GordonMacMillanThis article was first published on brandrepublic.com
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.