Facebook launches Graph Search and injects search into social
By Gordon MacMillan, mediaweek.co.uk, Wednesday, 16 January 2013 09:10AM
So Facebook's big and much speculated announcement isn't a search engine to rival Google as such, but it does involve search, as last night it took the covers off what the company is calling "Graph Search".
Facebook wants to introduce the essence of social networking to search.
What it doesn't do is challenge Google's control of the search engine market and the huge revenue stream that represents.
What Facebook announced, at its press conference at its Menlo Park headquarters, is something called Facebook Graph Search. It will allow users to search their network for photos, people, interests and places.
Chief executive Mark Zuckerberg said Facebook Graph Search was the third pillar of Facebook.
He said: "We have the social network, now we can truly search it."
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director Major Players £45000 - £55000 per annum, London
- Marketing Coordinator /Communication Production Assistant - Mar Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, City of London
- Marketing Executive - Marketing Communications Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, London
- Digital Account Executive Twist Recruitment £19000 - £22000 per annum + benefits, City of London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%