Now TV appoints Holler to social media account
BSkyB's Now TV has appointed Holler to its social media account.
The Leo Burnett-owned agency won the account following a competitive pitch. The agency is not currently on the BSkyB roster.
Engine-owned Jam, which works on the BSkyB digital account, was the incumbent on the business.
Holler will begin working on the account immediately, with a campaign due to launch in the spring.
James Kirkham, co-founder of Holler, said: "We are looking forward to implementing a cutting-edge social strategy to make this new brand stand out."
Now TV, which offers instant access to Sky Movies without a contract, set-up costs or installation, won a trademark battle over its name in November 2012, when a High Court judge threw out a challenge from a Hong Kong-based telecoms company.
Sky’s launch of the non-contract Now TV service was one of the reasons why the Competition Commission decided not to place restrictions on the pay-TV film market, alongside the arrival of LoveFilm and Netflix.
Publicis Groupe bought Holler for an undisclosed sum in February 2011 and put it within the Leo Burnett Group. It has since picked up business such as the Peroni Nastro Azzurro UK digital account.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Marketing Executive Stopgap £25000 per annum, London
- Business Director Stopgap £65000 - £70000 per annum, London
- Marketing Executive Ball & Hoolahan £24,000 per annum, London (Central), London (Greater)
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood