YouView partners BT and TalkTalk clash over marketing claims
BT and TalkTalk have clashed over an ad for TV set top box service YouView, despite both being partners in the joint venture.
TalkTalk was reprimanded today by the Advertising Standards Authority (ASA) after BT complained about a campaign for TalkTalk that claimed the YouView set top box "normally" cost £299 to buy.
BT objected to a claim on TalkTalk's website a week after YouView launched, which promoted a "free YouView box – normally £299". It also objected to a press ad that ran a day before, on 12 October 2012, offering "free YouView box, usually £299".
Objections were raised to the ad watchdog because BT claimed the "normal" cost of the box could not be substantiated so soon after launching YouView on 5 October.
The YouView box is now available to buy from Amazon.co.uk for £248, but the higher-tier box still costs £299 from John Lewis.
Both BT and TalkTalk were unavailable for comment.
This comes comes after YouView placed its £10m ad account up for review following a high-0profile launch campaign. It is understood Adam & Eve/DDB resigned the account in December.
YouView chairman Lord Sugar will be involved in the pitch process, despite previously claiming he had "abstained" from becoming involved in the advertising for YouView.
Separately, BT has had a TV ad for its broadband package banned by the ASA, after claiming it was free for the first six months, despite customers being required to pay a line-rental fee.Follow @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- Senior Account Manager Purple Consultancy £34000 - £42000 per annum, London
- B2B Marketing Manager - Media Owner Silverdrum To £50,000 + benefits, London (Central), London (Greater)
- Senior Partnerships Manager Sky Negotiable, West London
- Business Development Director/Manager - Experiential / Event led agency Spectrum £50,000 - £90,000, London (Central), London (Greater)
- Account Manager / Strategist - FMCG Shopper Marketing Promotions Digital Adv. Direct/CRM Exp Spectrum £30,000 - £45,000, London (Central), London (Greater)
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy