Goodstuff wins £5m Taylors of Harrogate media
By Katherine Levy, campaignlive.co.uk, Thursday, 17 January 2013 10:43AM
Goodstuff Communications has been appointed by Taylors of Harrogate to handle its £5m media planning and buying account.
The agency won the business following a pitch against PHD North, MediaCom North and the7stars.
The account includes the brands Taylors of Harrogate Coffee and Yorkshire Tea, and the company expects to spend £5m on advertising in 2013.
Taylors of Harrogate launched the review in October, with the aim of consolidating the media planning and buying across its brands into one media agency, in order to more effectively manage advertising spend
Mediacom North previously handled Yorkshire Tea and PHD North was responsible for Taylors of Harrogate Coffee.
Simon Eyles, marketing director at Taylors of Harrogate, said: "We are thrilled to announce the appointment of Goodstuff, an agency with an incredible amount of energy, drive and vision. Our shared ambition and approach make for a very exciting future."
Following a year of awards for clients such as Virgin Media and Ann Summers, Goodstuff was Campaign’s media agency of the year in 2012.
Andrew Stephens, partner at Goodstuff, said: "To start the year with a win as big as Taylors is amazing and we’re looking forward to helping Taylors achieve more fame and success."
This article was first published on campaignlive.co.uk
- Goodstuff awarded £1m Diesel TimeFrames business
- Wonga rival Peachy.co.uk appoints Goodstuff Communications and US London
- Tennant, Bolt and Branson back for Virgin Media ads
- Media Agency of the Year: Goodstuff Communications
- Ann Summers runs adult Christmas campaign after watershed
- Taylors of Harrogate calls review of £4m media account
- Goodstuff to work on bingo website launch
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
- Fashion Account Director Michael Page Digital £45000 - £50000 per annum, London
Chronicles of Cannes – The Arrival
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.