The Village Communications wins Liberty department store media business
By Katherine Levy, campaignlive.co.uk, Wednesday, 16 January 2013 03:26PM
The Village Communications, the7stars-backed media agency, has been appointed by the luxury department store Liberty to handle its media planning and buying.
The incumbent on the business was Olea Communications, which handles a range of luxury fashion clients.
The Village Communications, which is 25% owned by the7stars, has taken over the account for the Regent Street-based store with immediate effect.
Traditionally, media activity for Liberty has focused on luxury magazines and fashion and beauty publications. The agency will also be responsible for increasing digital activity across magazine apps.
Liberty was established in 1875 as a multi-purpose store selling fashion and homeware, and the business was bought by private equity firm BlueGem Capital Partners for £32m in 2010.
The Village Communications was founded last year by Richard Cox and Deidre MacNair, formerly a director and planner respectively at John Ayling .The agency’s founding client was First Drinks, the distribution arm of William Grant & Sons.
Working with brands such as Glenfiddich, Hendrick's Gin, Remy Martin and Cointreau, The Village Communications aims to offer strategic media planning, alongside events and experiential activity.
This article was first published on campaignlive.co.uk
- Senior Conceptual Copywriter - Ambitious, Strategic Agency ADLIB DOE, Bristol
- Head of UK Marketing Communications Adam Recruitment £40000 - £45000 per annum, Manchester
- Associate Marketing Director (Global Education) - Global Publisher Recruitment Revolution Excellent Salary + Company Benefits Package , Chichester, West Sussex
- Senior PR Account Executive AF Selection £22000 - £23000 per annum, Manchester
- Digital Project Manager. #WEBBUILDS #MOBILEAPPS #TABLETAPPS Creative Recruitment £35000 - £45000 per annum, Berkshire
- Black horse returns in new Lloyds Bank campaign
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Watch: Every Grand Prix winner from Cannes Lions 2015
- UK wins four gold Film Lions
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- The man who made Grey matter