VCCP beats three to capture Which? advertising account
By Jeremy Lee, campaignlive.co.uk, Thursday, 17 January 2013 08:00AM
VCCP has won the brand advertising account for the consumer organisation Which? after a four-way pitch against undisclosed agencies.
Which?: Dare created a 2012 spot for the consumer champion
The shop has been briefed to build greater awareness, understanding and affinity with the Which? brand and to strengthen its position as the trusted voice of all consumers.
Which? also works with Watson Phillips Norman, Leo Burnett and Dare on its various guidebooks. These relationships are unaffected by the appointment.
Chris Gardner, the Which? Publishing managing director, said: "We’re excited about working with VCCP and are sure they will make a vital contribution at this key stage of our brand development."
Andrew Peake, the managing director at VCCP, added: "We are delighted with the opportunity to work with the Which? brand, to help build greater awareness of and affinity for this unique organisation that is uniquely differentiated and excels in customer service."
Last year, Dare created an ad for Which? called "refurbishment", as part of its "works for you" campaign, in which a new kitchen turned into a war zone.
Which?, under the auspices of the Consumers’ Association, has campaigned for consumer choice for more than 50 years.
Its campaigns seek to make life fairer and safer for consumers and provide them with unbiased, expert information.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
