Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Jeremy Lee, campaignlive.co.uk, Thursday, 17 January 2013 08:00AM
Sue Higgs: joins Publicis London
Higgs, who joins this month, will work across the agency’s key accounts and will report to the executive creative director, Andy Bird, with whom she previously worked.
During her 12 years at O&M, Higgs led creative for accounts including American Express and Kimberly-Clark’s Huggies. She has also worked on Ford, Comfort, Dove and BP.
Bird said: "It is fantastic to have Sue on board. She is exceptionally talented and has a wealth of experience creating award-winning work for big brands. Sue is an amazing mentor for creative teams and great fun to have around."
Before O&M, Higgs worked at M&C Saatchi as a senior copywriter before rising to become the group head. She began her career at Lowe Howard-Spink.
Her awards include a Cannes gold Lion for Vauxhall’s "nice" campaign.
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…