Campaign Work, Thursday, 17 January 2013 08:00AM
Beattie McGuinness Bungay has developed its first work for the natural energy drink Pussy. The launch campaign comprises outdoor executions with word play on the brand name. BMB took a minority shareholding in the company in 2011 and works as its strategic and creative consultant.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.