Jonathan Fowles moves to Initiative

By Arif Durrani, campaignlive.co.uk, Thursday, 17 January 2013 08:00AM

Initiative has hired Jonathan Fowles in the new role of chief strategy officer for its key growth markets around the world, including the UK.

Jonathan Fowles: joins Initiative

Fowles, who recently stepped down as the executive director, head of strategy and insight, at Manning Gottlieb OMD after three years, will now lead communications strategy across Initiative’s G14 network.

He will be based in London and report to Initiative’s G14 president, Marc Bresseel.

Working with other G14 and worldwide leaders, Fowles will be tasked with developing

Initiative’s strategy as the network, whose clients include Tesco, continues its aggressive hunt for new business.

Bresseel said he was "absolutely delighted" by Fowles’ appointment, calling him "one of Europe’s leading strategists". He added: "We are looking to enhance our innovative and creative approach to communication so that we truly inspire clients."

This article was first published on campaignlive.co.uk