After Tiger and Rory, five sports star advertising howlers
By John Reynolds, marketingmagazine.co.uk, Thursday, 17 January 2013 11:17AM
Nike caused a stir this week with an ad campaign featuring its newly signed brand ambassador Rory Mcllroy sparring with Ryder Cup rival Tiger Woods.
The 30-and 60-second clips show the golfing stars engaged in a game of one-upmanship at the driving range.
The ad, by Wieden & Kennedy Portland, has split opinion, with some believing it has helped to rehabilitate the Woods brand. However, critics believe the ad does not paint the two golfing stars in the best light.
Dominic Curran, deputy managing director of Synergy, believes for ads with sport stars to work, like all successful ad campaigns, they need to have "authenticity and relevance". They must also need to "capture the rights mood at the right time".
After sounding out opinion from the UK's top sports marketing agencies, Marketing charts five of the worst ads starring heroes from the sporting world.
Tom Daley - Nestle
Figo - Just For Men
Ronaldo - Suzuki
Pele (voiced by Peter Serafinowicz) - Viagra
Stuart Pearce, Chris Waddle - Pizza Hut
This article was first published on marketingmagazine.co.uk
- Senior Account Manager - B2B and B2C integrated and digital comms JEFFERSON £30,000 - 40,000 plus benefits, London (Central), London (Greater)
- CREATIVE MANAGER 35-45k London Creative Recruitment Ã‚£35000 - Ã‚£45000 per annum + Benefits, London
- Account Manager - Mobile Loyalty Digital Gurus £25000 - £37000 Per Annum, London
- UI Designer - Unrestricted Creative, Prototyping and Innovation ADLIB Upto £25k DOE, Bristol
- Senior Account Manager / Account Director - Luxury Property Gemini Search Ã‚£35000 - Ã‚£45000 per annum, City of London
- 7Up kicks off global campaign with urban knitting ad
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton
- VisitBritain crowdsources digital marketing campaign
- Zurich launches snowmen cinema campaign across Europe
- Cheil Worldwide buys Iris stake