After Tiger and Rory, five sports star advertising howlers
By John Reynolds, marketingmagazine.co.uk, Thursday, 17 January 2013 11:17AM
Nike caused a stir this week with an ad campaign featuring its newly signed brand ambassador Rory Mcllroy sparring with Ryder Cup rival Tiger Woods.
The 30-and 60-second clips show the golfing stars engaged in a game of one-upmanship at the driving range.
The ad, by Wieden & Kennedy Portland, has split opinion, with some believing it has helped to rehabilitate the Woods brand. However, critics believe the ad does not paint the two golfing stars in the best light.
Dominic Curran, deputy managing director of Synergy, believes for ads with sport stars to work, like all successful ad campaigns, they need to have "authenticity and relevance". They must also need to "capture the rights mood at the right time".
After sounding out opinion from the UK's top sports marketing agencies, Marketing charts five of the worst ads starring heroes from the sporting world.
Tom Daley - Nestle
Figo - Just For Men
Ronaldo - Suzuki
Pele (voiced by Peter Serafinowicz) - Viagra
Stuart Pearce, Chris Waddle - Pizza Hut
This article was first published on marketingmagazine.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Marketing Manager Stopgap £45000 - £60000 per annum, ShÃ nghÇŽi
- Global Marketing Manager Ball & Hoolahan £65,000 per annum, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £38,000 per annum + Car/Car Allowance, London (Central), London (Greater), South East
- Junior Brand Manager Ball & Hoolahan £35,000 per annum, London (Central), London (Greater)
Agency: Wieden & Kennedy New York
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- McDonald's launches 40th anniversary campaign
- TalkTalk to launch user-generated X Factor idents
- Watch Harvey Keitel's Wolf bark again in new Direct Line ads
- Celebrity Cruises opts for Goodstuff