HTC parts with Mother and moves £100m global ad business in-house
By Anne Cassidy, campaignlive.co.uk, Friday, 18 January 2013 08:28AM
HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100m global ad business, moving its advertising in-house.
Mother won the global account in March last year after a pitch against HTC's US incumbent, Deutsch LA, and its agency in Asia, Saatchi & Saatchi Singapore, after picking up the pan-European business in July 2011.
HTC's contract with Mother had come to an end and the company has now moved its global advertising business in-house to be run out of its headquarters in Taiwan.
HTC has been suffering financial woes lately, losing market share to rivals such as Samung.
Earlier this month, HTC announced that fourth-quarter operating income fell by 95% to just NT$0.6bn (£12m) on revenues, down by 41% to NT$60bn (£1.2bn).
Mother's last major global campaign for HTC featured TV and digital work showing the world's first free-fall fashion shoot filmed on a mobile phone.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Scrum Master Digital Gurus £45000 - £62000 per annum + benefits, London
- Account Manager | Social | £27-33K | London Dynamic New Alliances £27000.00 - £33000.00 per annum + Excellent Package , City of London
- Account Director | £45,000 | Digital & Social Dynamic New Alliances £40000.00 - £45000.00 per annum + Excellent Benefits , City of London
- Global Account Manager | £29,000 Dynamic New Alliances £26000.00 - £30000.00 per annum + Benefits , City of London
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- International Women's Day: "my gender is irrelevant" says Lisa Thomas
- Omnicom Media Group buys Mobile5
- BBH launches sport division with Lawrence Dallaglio
- IPA's 2014 Women of Tomorrow competition winners revealed
- HSBC launches Hong Kong Rugby Sevens push