Fairtrade International appoints Inferno to global ad business
Fairtrade International has appointed Inferno to handle its global advertising account.
The agency won the business following a competitive pitch. The organisation sets the industry standards and supports Fairtrade producers. It has previously worked with BBDO on an ad-hoc basis.
Inferno will be responsible for the development of the brand’s first global campaign, including brand strategy and implementing the brand message across film, print, digital and retail activity.
The campaign will be based on empowering Fairtrade farmers and will align its global message to achieve a greater level of consistency. The campaign will run across the UK, Europe, Australia, Asia and North America.
Pip Emery, head of brand at Fairtrade International, said: "We had a rigorous process to find an international advertising partner to deliver on an ambitious brand positioning and global campaign strategy.
"Inferno demonstrated strong creative thinking to win and we believe they have the skills to deliver powerful integrated work."
Tim Doust, founding partner of Inferno, said: "Fairtrade is a unique global brand that’s changed the way people shop and interact with contemporary causes they care about. It’s a truly exciting brief, and we are very much looking forward to getting going quickly and seeing some strong results across the globe."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Account Manager Â– Well Regarded Integrated Agency ADLIB to £30k, Bristol
- Regional Marketing Manager Adam Recruitment £30000 - £40000 per annum, Manchester
- PR Account Director Brand Recruitment £40000 - £50000 per annum + dependent on skills and experience , Oxford
- Performance Planning Director PFJ £40000.00 - £50000.00 per annum, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition