Fairtrade International appoints Inferno to global ad business
By Sara Kimberley, campaignlive.co.uk, Friday, 18 January 2013 11:25AM
Fairtrade International has appointed Inferno to handle its global advertising account.
The agency won the business following a competitive pitch. The organisation sets the industry standards and supports Fairtrade producers. It has previously worked with BBDO on an ad-hoc basis.
Inferno will be responsible for the development of the brand’s first global campaign, including brand strategy and implementing the brand message across film, print, digital and retail activity.
The campaign will be based on empowering Fairtrade farmers and will align its global message to achieve a greater level of consistency. The campaign will run across the UK, Europe, Australia, Asia and North America.
Pip Emery, head of brand at Fairtrade International, said: "We had a rigorous process to find an international advertising partner to deliver on an ambitious brand positioning and global campaign strategy.
"Inferno demonstrated strong creative thinking to win and we believe they have the skills to deliver powerful integrated work."
Tim Doust, founding partner of Inferno, said: "Fairtrade is a unique global brand that’s changed the way people shop and interact with contemporary causes they care about. It’s a truly exciting brief, and we are very much looking forward to getting going quickly and seeing some strong results across the globe."
This article was first published on campaignlive.co.uk
- Senior Account Manager - Integrated Creative Agency Spectrum 360 Recruitment £36k - £40k, London (Central), London (Greater)
- Senior Data Planner / Strategist Direct Recruitment £60K- £70K, London (Central), London (Greater)
- Marketing Manager Direct Recruitment £45-50k plus bonus, Homeworking/flexible UK
- International Account Director - Media Agency (Benelux & Scandinavia Regions) Silverdrum £45,000 + benefits, London (Central), London (Greater)
- Global Business Director Twist Recruitment £90000.00 - £100000 per annum, City of London
- Oreo eclipses The Sun in celestial stunt
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'