Thomson to continue Dreamliner marketing despite safety concerns
Thomson has pledged to continue to promote the forthcoming launch of its Dreamliner aircraft service, despite the fact that world's entire fleet of the Boeing 787s has been grounded due to safety fears.
The crisis began after a Japanese airline was forced to make an emergency landing earlier this week due to a perceived battery fault and "burning smell".
All Nippon Airways and Japan Airlines responded by grounding their Dreamliner fleets, before all global aviation authorities ordered the planes be taken out of service until the problem has been rectified.
TUI-owned tour operator Thomson launched a £5.5m campaign last year to highlight the introduction of Dreamliner aircraft in May, focusing on the "cutting-edge" in-flight entertainment systems and noise reduction offered by the new planes.
In spite of the current crisis, a Thomson spokesman insisted the travel company is "not planning to make any changes to [its] Dreamliner marketing at this time".
At the time of the campaign launch last year, Jeremy Ellis, marketing director at TUI, claimed the Dreamliner aircraft is set to "set to innovate our holidays and change the way we travel".
Thomson will begin Dreamliner flights from Glasgow to Mexico and Florida from May.Follow @alex_brownsell
This article was first published on marketingmagazine.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- CRM Specialist Brand Recruitment salary dependent on experience, Oxford
- Marketing Executive Stopgap £25000 - £35000 per annum + benefits, London
- Motion Designer Red Sofa London £28000 - £32000 per annum, London
- Daily Mirror publishes its own tits on Page 3
- Havas partners with Facebook's Atlas for multi-device ad targeting
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again