Former DDB creative legend Bob Levenson dies aged 83
By Ian Darby, campaignlive.co.uk, Friday, 18 January 2013 12:00PM
Bob Levenson, the former creative director and vice-chairman of Doyle Dane Bernbach, has died at the age of 83.
Levenson spent more than 25-years at DDB, joining as a copywriter in 1959 and moving on to write campaigns for clients including Volkswagen, Sara Lee and Mobil.
After leaving DDB in 1985 he later worked at agencies including Saatchi & Saatchi.
Renowned as one of the best copywriters of the 1960s and 1970s, Levenson created copylines including "It makes your house look bigger" for the VW Beetle and "We want you to live" for Mobil.
Levenson inspired a generation of creatives on both sides of the Atlantic. David Abbott, who joined DDB New York in 1966, once told Campaign that Levenson was "a top gun in the DDB raiding party that changed the face of advertising forever."
According to a report in The New York Times, Levenson passed away on Wednesday due to "chronic obstructive pulmonary disease".
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Business Development Director - Digital Marketing Agency Adam Recruitment £55000 - £65000 per annum + 15-20K OTE, Manchester
- Senior Account Manager | 6 month contract Twist Recruitment £35000 - £43000 per annum, City of London
- Technical Project Manager Aspire £24000 - £26000 per annum + benefits, London
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood