LoveFilm partners C4 to bolster TV content offering
LoveFilm has partnered with Channel 4 to bolster its TV content offering, as it strives to gain an edge over arch-rival Netflix.
Amazon-owned LoveFilm will offer subscribers access to archived content from the broadcaster’s 4 on Demand (4oD) service.
Initial content to be offered via the partnership will include shows such as 'Peep Show', 'Father Ted', 'The Inbetweeners', 'Friday Night Dinner', 'Queer as Folk' and 'Teachers'.
Content will be hosted on a specially branded 4oD channel that Channel 4 claims will expand over time to feature other popular shows including series seven of 'Shameless' and every episode of 'The IT Crowd'.
LoveFilm has previously struck deals with companies including ABC, Twentieth Century Fox and the BBC to host TV content including 'Grey’s Anatomy', '24', 'Desperate Housewives', and 'Fawlty Towers'.
Jim Buckle, managing director at LoveFilm, said the deal aims to "bring even more iconic British content to the service."Follow @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Marketing Director Ball & Hoolahan £100,000 per annum, London (Greater) / London (Central), London (Greater)
- Opportunity to Join the Blue Skies Agency Freelance Team Blue Skies Marketing Recruitment £20000 - £35000 per annum, Benefits: Excellent bonus + benefits, London (Greater) / London (South), London (Greater) / London (West), London (Greater)
- Opportunity to join the Blue Skies Creative Team Blue Skies Marketing Recruitment £20000 - £40000 per annum, Benefits: Excellent bonus + benefits, London (Greater) / Surrey
- Assistant Brand Manager Ball & Hoolahan £29,000 per annum, London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film