LoveFilm partners C4 to bolster TV content offering

By Matthew Chapman, marketingmagazine.co.uk, Monday, 21 January 2013 09:00AM

LoveFilm has partnered with Channel 4 to bolster its TV content offering, as it strives to gain an edge over arch-rival Netflix.

The Inbetweeners: offered as part of the C4/LoveFilm partnership

The Inbetweeners: offered as part of the C4/LoveFilm partnership

Amazon-owned LoveFilm will offer subscribers access to archived content from the broadcaster’s 4 on Demand (4oD) service.

Initial content to be offered via the partnership will include shows such as 'Peep Show', 'Father Ted', 'The Inbetweeners', 'Friday Night Dinner', 'Queer as Folk' and 'Teachers'.

Content will be hosted on a specially branded 4oD channel that Channel 4 claims will expand over time to feature other popular shows including series seven of 'Shameless' and every episode of 'The IT Crowd'.

LoveFilm has previously struck deals with companies including ABC, Twentieth Century Fox and the BBC to host TV content including 'Grey’s Anatomy', '24', 'Desperate Housewives', and 'Fawlty Towers'.

Jim Buckle, managing director at LoveFilm, said the deal aims to "bring even more iconic British content to the service."

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Cross-Media Account Manager - up to £40K Ultimate Asset £35000 - £40000 per annum, City of London