LoveFilm partners C4 to bolster TV content offering
LoveFilm has partnered with Channel 4 to bolster its TV content offering, as it strives to gain an edge over arch-rival Netflix.
Amazon-owned LoveFilm will offer subscribers access to archived content from the broadcaster’s 4 on Demand (4oD) service.
Initial content to be offered via the partnership will include shows such as 'Peep Show', 'Father Ted', 'The Inbetweeners', 'Friday Night Dinner', 'Queer as Folk' and 'Teachers'.
Content will be hosted on a specially branded 4oD channel that Channel 4 claims will expand over time to feature other popular shows including series seven of 'Shameless' and every episode of 'The IT Crowd'.
LoveFilm has previously struck deals with companies including ABC, Twentieth Century Fox and the BBC to host TV content including 'Grey’s Anatomy', '24', 'Desperate Housewives', and 'Fawlty Towers'.
Jim Buckle, managing director at LoveFilm, said the deal aims to "bring even more iconic British content to the service."Follow @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Digital Consultant Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne