Axa appoints Kitcatt Nohr Digitas to digital account
By Sara Kimberley, campaignlive.co.uk, Monday, 21 January 2013 11:11AM
Axa, the insurance and pensions group, has appointed Kitcatt Nohr Digitas to handle its digital account.
Axa: sidekick by Fallon
The agency won the account following a competitive pitch against Publicis Modem.
Kitcatt Nohr will be responsible for handling the digital and social media activity across all of Axa’s business, which includes health and motor insurance.
The appointment follows a renewed marketing push by the brand. Last year Axa launched a £20m marketing campaign as part of a new strategy to highlight how its business differs to its UK competitors.
The campaign, created by its ad agency Fallon, included two TV ads featuring characters in fantasy situations to show their aspirations. Axa took the characters back to the real world to demonstrate how the company makes aspirations a reality.
The ads introduced the strapline, "Where others ask why? Axa asks why not?" and were supported by print and outdoor activity.
Axa’s media planning and buying is handled by Havas’ Arena Media.
This article was first published on campaignlive.co.uk
Additional Information
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
