Virgin Media promotes Jeff Dodds to chief marketing officer

By Arif Durrani, mediaweek.co.uk, Monday, 21 January 2013 03:11PM

Virgin Media has appointed Jeff Dodds as its chief marketing officer, replacing Nigel Gilbert, who is due to take on a new role within the wider Virgin group.

Jeff Dodds: appointed chief marketing officer at Virgin Media (photo: Colin Stout)

Jeff Dodds: appointed chief marketing officer at Virgin Media (photo: Colin Stout)

Dodds has been with Virgin Media since March 2009, and became executive director of brand and marketing communications in June 2011.

The CMO position was created with Gilbert's arrival in January 2011, during which time he has helped integrate the company by establishing its customer marketing organisation, which brings together commercial strategy, customer insight and experience and brand and advertising.

Under this new structure, Virgin Media's marketing team has been active throughout the past year, with high-profile campaigns starring Usain Bolt, David Tennant, Mo Farah, Stephen Fry and Sir Richard Branson.

Andrew Barron, chief operating officer at Virgin Media, said: "I'm delighted Jeff is our new chief marketing officer. Jeff has delivered some of our very best campaigns and genuinely outstanding advertising.

"Orchestrating high-profile work and sponsorships such as Virgin Media's V Festival, 'Britain's Got Talent' and Virgin Media Shorts, Jeff has ensured we're always front of mind and makes our customers and staff proud to be with Virgin Media. I look forward to his continued creativity and leadership."

Before joining Virgin Media, Dodds was director of brand and marketing for Callaway Golf and, prior to that, he spent five years at Honda.

This article was first published on mediaweek.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Retail Store Designer Fashion & Retail Personnel Consultancy £30000 - £33000 per annum + bonus and benefits, London