Ford renews sponsorship of TalkSport's Alan Brazil Breakfast Show
By Charlotte Henry, mediaweek.co.uk, Tuesday, 22 January 2013 09:12AM
Ford has renewed its seven-figure sponsorship of TalkSport's 'Alan Brazil Breakfast Show' and the station's live commentary of Uefa Champions League football matches.
Alan Brazil: Ford renews sponsorship of his breakfast show on TalkSport
It will be the 10th consecutive year Ford has sponsored the 'Alan Brazil Breakfast Show' and for the first time, it will also run across TalkSport's online offering as well as its sister print magazine, Sport.
The deal was brokered by media agency Mindshare.
The on-air reads will alter depending on different promotions throughout the year, although essentially it will continue to be 'Alan Brazil Sports Breakfast with Ford', while the print and online ads will run around Champions League content.
Brazil has hosted the breakfast show for 12 years, and had 1.3 million listeners according to the most recent set of Rajar results (Q3 2012). TalkSport has more than three million listeners a week in the UK.
Matthew Rouse, account director, Mindshare, said: "Ford's exclusive sponsorship of TalkSport's Champions League coverage also allows unique access to the second Champions League final at Wembley in three years.
"2013 is shaping up to be the biggest-ever year for the Ford Transit brand and TalkSport is an essential platform for Ford to speak directly to this commercial vehicle's audience."
The deal has been renewed for one year from the start of February, when the Champions League recommences.
Ford is an official sponsor of the Uefa Champions League.
This article was first published on mediaweek.co.uk
Related articles
- UTV restructures TalkSport and Sport sales
- Rajar Q4 2012: Absolute and Kiss grow but TalkSport falters as execs leave
- TalkSport and IGN sign creative solutions partnership
- Heinz and Dove Men+Care sign up for TalkSport rugby sponsorships
- Adam Bullock and Moz Dee exit UTV's TalkSport
- RAJAR Q3 2012: Agency views on digital plateauing and Bauer Media's success
- RAJAR Q3 2012: Kiss, Classic and Jazz buck a tough national market
- Sport magazine iPad app attracts 23,000 subscribers
- TalkSport's Euro 2012 boosts UTV's pre-tax profits
- TalkSport signs up international partners for football commentary
Additional Information
Campaign Jobs
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
Most viewed
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
