Maryland Cookies launches first ad in three years
By Sara Kimberley, campaignlive.co.uk, Tuesday, 22 January 2013 11:20AM
Burton Biscuits has launched its first TV ad in three years for the cookie brand Maryland.
Maryland: launches first ad in three years
The £1.1m TV ad campaign, created by VCCP, promotes Maryland chocolate chip cookies and introduces the brand’s new strapline, ‘Bring a little Maryland magic to your cuppa.
Running for four weeks, the ad features a group of loveable, talking, misfit mugs, that look forward to being used when they see the plate of Maryland Cookies, which they hope will be dunked into them.
The TV ads were created by Mark Orbine, Jermaine Hillman and Paul Kocur, and directed by Geoffroy de Crecy. Media was planned and bought by Universal McCann. The production company behind the ad was Friend.
Stuart Wilson, chief marketing officer, Burton’s Biscuit Company said, "The new campaign for Maryland Cookies will bring a little bit of magic to our TV screens this year, starting in January.
"The strong investment behind Maryland will further cement this well-loved brand’s position as the nation’s favourite cookie, and builds on our commitment to on-going investment behind Burton’s power brands."
The ad launches this week.
Follow @SaraKimberley
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Analytical Marketing Manager Badenoch & Clark £40000 - £45000 per annum, City of London
- Client Services Director Direct Recruitment £80,000 - £90,000 + bens, Central London
- Senior Account Manager Direct Recruitment £35,000, Central London
- Senior Account Manager Direct Recruitment £34,000 + bens, West London
- Digital Brand Strategist - £38 - 45k + bens Direct Recruitment £38,000 - £45,000 + bens, Central London
Most viewed
Most commented
-
Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
