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BMB Neon scoops Dairylea business
By Anne Cassidy, campaignlive.co.uk, Thursday, 24 January 2013 08:00AM
Dairylea has extended its relationship with Beattie McGuinness Bungay by awarding its digital and social media business to BMB Neon, the agency's content and social media arm.
Dairylea: appoints BMB
BMB Neon, which won the account after a pitch, also handles promotions and point-of-sale design for the brand.
The shop will oversee Dairylea’s Facebook page and introduce a new creative platform and content strategy.
New website content and eCRM activity, as well as promotions and point-of-sale initiatives, will launch in the spring.
Louisa Bertano, the marketing manager for cheese and grocery at Dairylea’s owner, Mondelez International, said: "We’re really thrilled to be working with BMB Neon on our promotions and digital work this year. The strategy, creativity and robust nature of their proposals made us confident they would be a great working partner for us."
This article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
