Courvoisier seeks agency for ad brief
Courvoisier, the cognac brand owned by Beam, is looking for an agency to handle its advertising account.
The review for the UK’s top-selling cognac is being handled by Creativebrief.
Activity for the brand has been largely dormant in recent years. In 2010, it signed up as the first sponsor of More4’s The Daily Show With Jon Stewart.
The deal, which was brokered by ZenithOptimedia, formed part of a £15 million investment in the UK. The idents were created by White Label and showed cocktails and punches being prepared in slow motion.
Courvoisier was the first brand to run 3D TV advertising in the UK. The spot, which ran on Channel 4 in 2009 during its "3D Week", was created by Publicis’ Notorious.
It attempted to connect with a younger audience and encourage drinkers to use Courvoisier as an ingredient for cocktails. Other activity in the push included an iPod Touch app that suggested ways to mix the drink.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Head Of Strategy & Consumer Insight Ball & Hoolahan £75,000 + Car/Car Allowance, South West England
- Category Manager Ball & Hoolahan £50,000 + Car/Car Allowance, South East England / London (Greater) / London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film