Betfair launches pan-European media pitch

By Maisie McCabe,, Thursday, 24 January 2013 07:00AM

Betfair, the betting exchange, has contacted agencies ahead of a pan-European media planning and buying pitch.

Betfair: Arena Media was appointed to the account last year

Betfair: Arena Media was appointed to the account last year

 It is understood that Betfair contacted agencies on Tuesday to inform them it was planning to review its media arrangements in the UK and select European markets.

Sources said that Betfair, which spends £3 million on above-the-line UK media, has made the initial approaches ahead of chemistry meetings planned for next month.

Betfair appointed Arena Media to its UK planning and buying account in January last year without a pitch. Before that, it worked with WPP’s MCHI (now M/SIX).

MCHI was appointed after a pitch for Betfair’s UK media business in 2009, beating the incumbent, Maxus. In February last year, Betfair criticised the odds offered by bookmakers as part of a marketing campaign that ran across Europe. The work used the strapline "Don’t settle for less" and was created in-house.

Karmarama was appointed to Betfair’s digital account in October 2011 after a pitch and the brand hired Big Al’s Creative Emporium to work on its advertising account in June that year.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs