By Anne Cassidy, campaignlive.co.uk, Thursday, 24 January 2013 07:00AM
The brand, which has most recently worked with Wieden & Kennedy, is conducting the search via The Observatory.
Nando’s appointed Wieden & Kennedy to handle a print and digital campaign last year.
The work, called "find yourself", aimed to show that people can have a spicy chicken dish tailor-made to suit them. The press, outdoor and digital campaign offered six different "spice personas" to help people choose which peri-peri sauce suits them. Creative drove people to social media channels by including a #findyourself hashtag.
In 2011, the Portuguese-themed restaurant launched a digital campaign fronted by the US comedian Reggie Watts, encouraging consumers to "make some noise".
Nando’s boosted its digital credentials in June last year by appointing a head of digital, Jonathan Hopkins, who previously ran the digital consultancy Shed.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.