McDonald's runs ad to knock rival Burger King
By John Reynolds, marketingmagazine.co.uk, Friday, 25 January 2013 11:20AM
McDonald's is today running press ads aimed squarely at attacking its rival Burger King, which has been caught up in the horsemeat scandal.
Burger King has been forced to dump thousands of its products, including Whoppers and Angus Burgers, which were sourced from the Irish beef supplier Silvercrest, where horsemeat DNA was found.
The McDonald's print ad, created by Leo Burnett, is running today in the Metro, The Sun, the Mirror and the Daily Star, and proclaims that its burgers are "100% beef."
The ad says, "B is for the 100% British & Irish beef in our burgers."
It forms part of McDonald's A-Z series of ads, which initially launched in 2011, and appears the day after news that Burger King had been forced into dumping burgers sourced from the Silvercrest factory.
McDonald’s said the ad was part of an on-going campaign.
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Project Manager - Business Analyst Salt £45000 - £65000 per annum + Benefits, London
- Technical Product Manager JV Recruitment £35000 - £45000 per annum, Benefits: Benefits, Skipton
- Qualitative Directors looking for innovative solutions Elizabeth Norman International $115000 - $150000 per annum + Bonus & Benefits, ShÃ nghÇŽi
- Senior Category Manager Better Placed Recruitment £45000 - £55000 per annum + Excellent Benefits, Maidenhead
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity