McDonald's runs ad to knock rival Burger King
By John Reynolds, marketingmagazine.co.uk, Friday, 25 January 2013 11:20AM
McDonald's is today running press ads aimed squarely at attacking its rival Burger King, which has been caught up in the horsemeat scandal.
Burger King has been forced to dump thousands of its products, including Whoppers and Angus Burgers, which were sourced from the Irish beef supplier Silvercrest, where horsemeat DNA was found.
The McDonald's print ad, created by Leo Burnett, is running today in the Metro, The Sun, the Mirror and the Daily Star, and proclaims that its burgers are "100% beef."
The ad says, "B is for the 100% British & Irish beef in our burgers."
It forms part of McDonald's A-Z series of ads, which initially launched in 2011, and appears the day after news that Burger King had been forced into dumping burgers sourced from the Silvercrest factory.
McDonald’s said the ad was part of an on-going campaign.
This article was first published on marketingmagazine.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Planner Direct Recruitment £60,000 - £80,000, London
- Senior Planner Direct Recruitment £60,000 - £70,000 + benefits, London
- Planner, Top Direct Marketing/Digital Agency London Direct Recruitment £45,000 - £65,000, London
- Planner Direct Recruitment £50,000 - £70,000, London
Agency: Wieden & Kennedy New York
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Game Of Thrones actress stars in online Karen Millen campaign
- Uncle Ben's launches YouTube cooking show