McDonald's runs ad to knock rival Burger King
By John Reynolds, marketingmagazine.co.uk, Friday, 25 January 2013 11:20AM
McDonald's is today running press ads aimed squarely at attacking its rival Burger King, which has been caught up in the horsemeat scandal.
Burger King has been forced to dump thousands of its products, including Whoppers and Angus Burgers, which were sourced from the Irish beef supplier Silvercrest, where horsemeat DNA was found.
The McDonald's print ad, created by Leo Burnett, is running today in the Metro, The Sun, the Mirror and the Daily Star, and proclaims that its burgers are "100% beef."
The ad says, "B is for the 100% British & Irish beef in our burgers."
It forms part of McDonald's A-Z series of ads, which initially launched in 2011, and appears the day after news that Burger King had been forced into dumping burgers sourced from the Silvercrest factory.
McDonald’s said the ad was part of an on-going campaign.
This article was first published on marketingmagazine.co.uk
- Marketing Manager Ball & Hoolahan £50,000 p.a., London (Greater)
- Marketing Manager Ball & Hoolahan £60,000 p.a., South East England
- Senior Brand Manager Ball & Hoolahan £45,000 p.a., London (Greater)
- Marketing Executive Ball & Hoolahan £28,000 p.a., London (Greater)
- Junior Brand Manager Ball & Hoolahan £30,000 p.a., London (Greater)
- Black horse returns in new Lloyds Bank campaign
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Cannes 2015: Highlights from the Campaign beach party
- Watch: Every Grand Prix winner from Cannes Lions 2015
- UK wins four gold Film Lions
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch