Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
London 2012 legacy charity launches first national campaign
By John Reynolds, marketingmagazine.co.uk, Friday, 25 January 2013 03:35PM
Sported, the sports legacy charity from the London 2012 Olympics, is launching its first national campaign by teaming up with The Sun with the aim of raising £1m.
Sported: youngsters from the charity's member organisations at the Olympic Park
The Choose Sport campaign is running for three days from Monday January 28, with the aim of raising awareness and funds for Sported, the charity set up by Sir Keith Mills, deputy chairman of the London Organising Committee for the Olympic Games (Locog).
Sported has more than 2,000 members across the UK, who deliver to disadvantaged young people.
The campaign in The Sun will highlight some of the work carried out by Sported, featuring the volunteers who help change the lives of disadvantaged young people through sport, along with stories of those young people whose lives have been changed.
Readers of The Sun will be asked to support the campaign either through texting donations, or visiting the campaign website, www.choosesport.org.uk.
Follow @johnreynolds10This article was first published on marketingmagazine.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Account Director or Group Account Director, Social / Digital, £60k - £70k, Old Street Agency MODA consult up to £70k + excellent benefits, Central London, Old Street
- Agency Candidates Required Michael Page Digital GBP25000 - GBP50000 per annum, Guildford
- SEO Manager Michael Page Digital GBP30000 - GBP40000 per annum, Manchester
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
