London 2012 legacy charity launches first national campaign

By John Reynolds, marketingmagazine.co.uk, Friday, 25 January 2013 03:35PM

Sported, the sports legacy charity from the London 2012 Olympics, is launching its first national campaign by teaming up with The Sun with the aim of raising £1m.

Sported: youngsters from the charity's member organisations at the Olympic Park

Sported: youngsters from the charity's member organisations at the Olympic Park

The Choose Sport campaign is running for three days from Monday January 28, with the aim of raising awareness and funds for Sported, the charity set up by Sir Keith Mills, deputy chairman of the London Organising Committee for the Olympic Games (Locog).

Sported has more than 2,000 members across the UK, who deliver to disadvantaged young people.

The campaign in The Sun will highlight some of the work carried out by Sported, featuring the volunteers who help change the lives of disadvantaged young people through sport, along with stories of those young people whose lives have been changed.

Readers of The Sun will be asked to support the campaign either through texting donations, or visiting the campaign website, www.choosesport.org.uk.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs