London 2012 legacy charity launches first national campaign
By John Reynolds, marketingmagazine.co.uk, Friday, 25 January 2013 03:35PM
Sported, the sports legacy charity from the London 2012 Olympics, is launching its first national campaign by teaming up with The Sun with the aim of raising £1m.
The Choose Sport campaign is running for three days from Monday January 28, with the aim of raising awareness and funds for Sported, the charity set up by Sir Keith Mills, deputy chairman of the London Organising Committee for the Olympic Games (Locog).
Sported has more than 2,000 members across the UK, who deliver to disadvantaged young people.
The campaign in The Sun will highlight some of the work carried out by Sported, featuring the volunteers who help change the lives of disadvantaged young people through sport, along with stories of those young people whose lives have been changed.
Readers of The Sun will be asked to support the campaign either through texting donations, or visiting the campaign website, www.choosesport.org.uk.Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- CRM and Direct Mail Manager Salt £60000 - £65000 per annum, City of London
- Senior Client Manager Stopgap £55000 per annum + pro rata - 2-3 months, London
- Freelance Artworkers Blue Skies Marketing Recruitment £20 - £22 per hour, Milton Keynes
- Media Manager | Global brewing company Elizabeth Norman International £40000 - £50000 per annum + Bonus , Bedfordshire
- Senior Account Manager Purple Consultancy £30000 - £35000 per annum, London
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Agencies need to make more use of audience insight, says Mark Creighton