Agency: Fallon London
By Gordon MacMillan, brandrepublic.com, Monday, 28 January 2013 09:26AM
The report from marketing information service Warc argues that marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as they do to more traditional campaigns.
However, this is despite metrics remaining hard to quantify in many cases.Follow @@gordonmacmillan
This article was first published on brandrepublic.com