Sunday Times launches campaign for app list
By Anne Cassidy, campaignlive.co.uk, Monday, 28 January 2013 11:50AM
The Sunday Times has launched an integrated campaign to promote The Sunday Times App List 2013.
The Sunday Times: unveils campaign to promote its 2013 app list
Tags: Sunday Times App List
The list, which was published yesterday, is part of the News International title's wider 'Tech Joy' series, which includes 40 different app categories and expert reviews.
The press, outdoor and digital campaign, by Grey London, aims to reflect the guide's "every tech for everyday people".
Creative features custom-made objects, including a drum kit, a sandwich, a teddy bear, a dartboard and a rubber ring, each representing a different app.
Award-winning photographer James Day shot the photographs and the ads were created by John Gibson and Erik Weidenhielm.
Media planning and buying was by M/six.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
Most viewed
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Blippar connects disjointed families, says MEC executive
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
