Atomic London picks up Rainbow Trust brief
Atomic London has picked up the advertising business for the children's charity Rainbow Trust without a pitch.
The agency is launching a campaign in April 2013 that will comprise a mixture of events, social media and activity with senior schools across the country targeting teenagers.
The intention is to raise the charity’s profile to become a household name over the next three years.
Richard Hill, a partner at Atomic, said: "We’ve got big ambitions for Rainbow Trust, it’s an amazing cause and we are very excited about this idea and its potential. With a lot of national fundraising activity focusing on adults, we think we’ve found a brilliant way to get young people involved."
Heather Wood, the chief executive of Rainbow Trust, said: "There are lots of campaigns that have proven how even smaller charities can create a huge groundswell of support and build national and even international awareness.
"The campaign we’re launching with Atomic could give us the platform we need to reach out to so many more families who have a child with a life threatening illness."
Rainbow Trust has not worked with an ad agency before.Follow @Jezzalee
This article was first published on campaignlive.co.uk
- Account Manager Tomorrow Recruitment £25000 - £35000 per annum, West End
- Search Manager Aspire £25000.00 - £30000.00 per annum, London
- Creative Project Manager/Production Manager become £30k-£42k, London (Central), London (Greater)
- Marketing Manager Pitch Consultants £40000 - £50000 per annum, Manchester
- Campaign Manager,Professional services,London,£50k Blue Skies Marketing Recruitment £40000 - £50000 per annum, Benefits: +excellent benefits, London
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 7 things Proximity has learned in the new Omnicom building