Celebrity Big Brother bows out with four million viewers
By Charlotte Henry, mediaweek.co.uk, Monday, 28 January 2013 03:51PM
'Celebrity Big Brother' ended its run on Channel 5 on Friday with a peak audience of four million watching former 'X Factor' contestant Rylan Clark become the winner, beating the 3.8 million viewers who saw Denise Welch win in 2012.
According to unofficial overnight figures, the programme was watched by 3.04 million people on Channel 5 and Channel 5 HD between 9pm and 11pm, with a further 164,400 watching it on Channel 5+1.
The average audiences, both including 5+1 and without, were slightly ahead of the 2012 figures.
Across Channel 5, Channel 5 HD and Channel 5 +1, the five-minute peak audience was 3.97 million viewers, beating the 3.8 million who watched Welch’s victory last year, but down on this year's launch show.
Spencer Pratt and Heidi Montag from 'The Hills' were runners up in the final, and ex-footballer Neil 'Razor'’ Ruddock came third.
Bed retailer Dreams, in a deal brokered by Starcom, sponsored this series of 'Celebrity Big Brother' and the show also featured product placement from Very.co.uk and Maximuscle.
'Celebrity Big Brother' was the second most-watched program at 9pm, with only BBC One's 'Silent Witness' beating it with 5.78 million viewers across SD and HD, a 23.6% share of the TV-watching audience.
'Great Night Out', ITV's new comedy starring Ricky Tomlinson and set in a local pub, was watched by 2.52 million on ITV, a 10.3% share of the available audience.
Elsewhere at the 9pm hour, Jimmy Carr's '8 out of 10 Cats' was watched by 1.34 million on Channel 4 and Channel 4 HD, and 'Italy Unpacked' attracted 1.52 million viewers on BBC Two and BBC HD.
Sister show 'Big Brother's Bit On The Side', which followed the final, was watched by 1.26 million on Channel 5 and Channel 5 HD, with an additional 120,000 viewers watching on Channel 5+1.
This article was first published on mediaweek.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Search Account Manager - The Leading Media Agency - PPC Ultimate Asset £30000 - £38000 per annum + Amazing Benefits, London
- Head of Digital Marketing Salt £60000 - £86000 per annum + £5K C/A, Manchester
- Display Account Manager - Media Agency - London Norton Leigh up to 28k plus excellent benefits, Central London
- On-line Marketing Manager Norton Leigh Up to 50k, Central London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition