TCA to create campaign for The Bobby Moore Fund

By Ian Darby, campaignlive.co.uk, Tuesday, 29 January 2013 12:16PM

Cancer Research has appointed The Communications Agency (TCA) to handle the marketing activity around The Bobby Moore Fund.

The Bobby Moore Fund: hires TCA

The Bobby Moore Fund: hires TCA

The fund raises money for research into bowel cancer. It is now in its 20th year and is named after Bobby Moore, the footballer and captain of the World Cup-winning England team who died of the disease.

TCA will launch the ‘Make Bobby Proud’ campaign on 3 February at The England Awards, with TV advertising on ESPN.

The agency, which has not previously worked on the campaign, won the business following informal presentations to Cancer Research.

Its previous charity work includes a campaign for the Prostate Cancer Research Foundation, which featured comedian Bob Monkhouse apparently brought back to life to raise awareness of issues around the disease.

Kirsty Christie, the senior campaign manager for The Bobby Moore Fund, said: "TCA instantly understood our target audience of men and have worked tirelessly on great creative ideas, strategy and an inspiring film which we have been very impressed with."

The Royal Bank of Scotland Group appointed TCA to handle its £2m business advertising account earlier this year after a four-way pitch against other RBS roster agencies.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Brand Manager Ball & Hoolahan £45,000 per annum,