MediaCom hires Marco Ramos to run Sky account
By Charlotte Henry, campaignlive.co.uk, Wednesday, 30 January 2013 09:18AM
MediaCom has hired Marco Ramos, a former communications planning director and joint head of performance at Carat, to lead its BSkyB account as managing partner, ahead of the departure of Tim Ainsworth.
Ramos will report to chief operating officer Josh Krichefski and will lead a team of more than 60 people working on the Sky business.
While at Carat, Ramos was the client lead on the Santander account, working on the major rebrand of the high-street bank from Abbey. He also previously worked on campaigns for British Gas, The AA and Npower.
Krichefski said: "Marco brings 14 years of experience, helping clients balance their brand and response-based activities, and was the obvious choice to lead the Sky Team."
Ramos said: "I‘m a massive fan of Sky as a customer and am really excited to be joining a team that is rich with some of the most passionate, clever, innovative and forward-thinking people I’ve met in media."
Since Ainsworth came off the account some months ago, ahead of his departure from MediaCom, the Sky business has been run by Claire Ferguson, head of client service at the agency.
Ainsworth has taken a role closer to his home and young family in the East Midlands, with marketing services consultancy Communisis.
Ramos starts in his new role with immediate effect.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Senior Planner Direct Recruitment £60,000 - £80,000, Central London
- Acquisition Manager Direct Recruitment Up to £40,000, London
- Account Director - Sheffield Blue Skies Marketing Recruitment £35000 - £45000 per annum, Sheffield
- Creative Planner The Red Consultancy Competitive package, London, Soho
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity