MediaCom hires Marco Ramos to run Sky account

By Charlotte Henry,, Wednesday, 30 January 2013 09:18AM

MediaCom has hired Marco Ramos, a former communications planning director and joint head of performance at Carat, to lead its BSkyB account as managing partner, ahead of the departure of Tim Ainsworth.

Marco Ramos: joins MediaCom as managing partner for its BSkyB account

Marco Ramos: joins MediaCom as managing partner for its BSkyB account

Ramos will report to chief operating officer Josh Krichefski and will lead a team of more than 60 people working on the Sky business.

While at Carat, Ramos was the client lead on the Santander account, working on the major rebrand of the high-street bank from Abbey. He also previously worked on campaigns for British Gas, The AA and Npower.

Krichefski said: "Marco brings 14 years of experience, helping clients balance their brand and response-based activities, and was the obvious choice to lead the Sky Team."

Ramos said: "I‘m a massive fan of Sky as a customer and am really excited to be joining a team that is rich with some of the most passionate, clever, innovative and forward-thinking people I’ve met in media."

Since Ainsworth came off the account some months ago, ahead of his departure from MediaCom, the Sky business has been run by Claire Ferguson, head of client service at the agency.

Ainsworth has taken a role closer to his home and young family in the East Midlands, with marketing services consultancy Communisis.

Ramos starts in his new role with immediate effect.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs