Hometown London wins online casino 32Red
Hometown London has picked up the global advertising account for the online casino 32Red.
The agency will initially seek to increase awareness of its online casino product in the UK with an above-the-line campaign over the next few months. It has also been tasked with launching 32Red into new key markets, starting with Italy.
The account moves from Cravens without a formal pitch. According to Nielsen, 32Red spent £3m on advertising in the UK over the past 12 months.
David Gamble, creative director of Hometown, said: "This is a great opportunity for us to work with a hugely ambitious client to grow their reputation in and beyond the UK. Their product is second to none and we aim to build them a brand to match it."
Mark Quayle, head of marketing at 32Red, said this was an "important time" for both Hometown and 32Red.
"Hometown has the energy and excitement to match ours, and I’m excited by what the future holds," he added.
Gamble and Simon Labbett, the co-founders and creative directors of the Rainey Kelly Campbell Roalfe/Y&R digital shop Saint, launched Hometown in April last year and picked up a brief from ITV in November.
This article was first published on campaignlive.co.uk
- Recruitment Consultant Blue Skies Marketing Recruitment £25000 - £35000 per annum, Stratfordupon Avon
- Senior Account Manager Gemini Search £32000 - £36000 per annum, London
- Freelance Creative Blue Skies Marketing Recruitment £150 - £350 per annum, London
- Senior Interior Designer Blue Skies Marketing Recruitment £40000 - £50000 per annum, London
- Presentation Designer Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood