Hometown London wins online casino 32Red
Hometown London has picked up the global advertising account for the online casino 32Red.
The agency will initially seek to increase awareness of its online casino product in the UK with an above-the-line campaign over the next few months. It has also been tasked with launching 32Red into new key markets, starting with Italy.
The account moves from Cravens without a formal pitch. According to Nielsen, 32Red spent £3m on advertising in the UK over the past 12 months.
David Gamble, creative director of Hometown, said: "This is a great opportunity for us to work with a hugely ambitious client to grow their reputation in and beyond the UK. Their product is second to none and we aim to build them a brand to match it."
Mark Quayle, head of marketing at 32Red, said this was an "important time" for both Hometown and 32Red.
"Hometown has the energy and excitement to match ours, and I’m excited by what the future holds," he added.
Gamble and Simon Labbett, the co-founders and creative directors of the Rainey Kelly Campbell Roalfe/Y&R digital shop Saint, launched Hometown in April last year and picked up a brief from ITV in November.
This article was first published on campaignlive.co.uk
- Account Manager / Senior Account Manager - B2B David Thatcher Recruitment £25-38k dep experience, London (West), London (Greater)
- Global Client Director, FleishmanHillard London, Fortune 500 Account, £Competitive Fleishman-Hillard £competitive Salary + Benefits, Central London
- Communications Designer Bluemarlin £20,000-£25,000 per annum, London (Central), London (Greater)
- New Business Executive Bluemarlin £20,000-£25,000 per annum, London (Central), London (Greater)
- Search Performance Manager Source £68000 - £85000 per annum + Generous Bonus and Benefits, London
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media