V calls pitch ahead of renewed Euro push
By Jeremy Lee, campaignlive.co.uk, Thursday, 31 January 2013 08:00AM
V, the energy drink, has called a review of its pan-European advertising account.
Ant and Dec: present |'m a Celebrity...Get Me Out of Here!
The most-popular energy drink in Australia and New Zealand is planning a new assault on the European market in a bid to challenge Red Bull.
Suntory now owns the brand after its previous owner Danone sold V’s manufacturer, Frucor, to the Japanese drinks giant.
Danone launched V in the UK in 2000, with advertising handled by Quiet Storm. In 2003, V sponsored the second series of ITV’s I’m A Celebrity… Get Me Out Of Here!.
V was withdrawn at the end of the last decade. After its acquisition by Suntory, Frucor launched an international division based in Amsterdam in 2010.
Frucor rolled out in Spain in 2011 and it is expected to launch in further European markets to rival Red Bull.
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
- Head of Planning David Thatcher Recruitment to 120k + benefits, London or Reading
- Head of CRM David Thatcher Recruitment £80-100k + benefits, London or Reading
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
