V calls pitch ahead of renewed Euro push
V, the energy drink, has called a review of its pan-European advertising account.
The most-popular energy drink in Australia and New Zealand is planning a new assault on the European market in a bid to challenge Red Bull.
Suntory now owns the brand after its previous owner Danone sold V’s manufacturer, Frucor, to the Japanese drinks giant.
Danone launched V in the UK in 2000, with advertising handled by Quiet Storm. In 2003, V sponsored the second series of ITV’s I’m A Celebrity… Get Me Out Of Here!.
V was withdrawn at the end of the last decade. After its acquisition by Suntory, Frucor launched an international division based in Amsterdam in 2010.
Frucor rolled out in Spain in 2011 and it is expected to launch in further European markets to rival Red Bull.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Account Manager - London - £35K plus benefits Salt £35000 per annum + benefits, London
- SEO Consultant - London - £40K plus benefits Salt £40000 per annum + benefits, London
- Head of SEO - Berlin - up to 120K Euros Salt €90000 - €120000 per annum + benefits, Berlin
- Head of SEO - London - up to £90K Salt £80000 - £90000 per annum + benefits, London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity