Metro names Dare as lead agency

By Anne Cassidy, campaignlive.co.uk, Thursday, 31 January 2013 08:00AM

Metro, the Associated Newspapers-owned free daily newspaper, has hired Dare as its creative agency of record.

Metro: Dare will lead creative

Metro: Dare will lead creative

Dare won the business after a pitch, run by ISBA, that began in October last year.

The agency will initially help develop the Metro brand and positioning for its digital platforms and products as the publisher delivers its "mobile-first" strategy.

Bryan Scott, the marketing communications director at Metro, said: "We have a clear focus to help urbanites get more from their city life and Dare will be instrumental in helping us shape our brand communication and product messaging."

Metro recently relaunched its website and has apps for Android phones, Kindle Fire, iPad and iPhone. See also Inside Metro.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs