VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
WWF "illegal wildlife trade" by Ogilvy & Mather
Campaign Work, Thursday, 31 January 2013 08:00AM
WWF 'illegal wildlife trade' by Ogilvy & Mather
Ogilvy & Mather’s new campaign for the World Wide Fund for Nature highlights the growing rate of illegal wildlife trade in rhinos in Africa through a press campaign using an illustration by the studio Salamagica.
The image depicts every stage of the illegal wildlife trade, from point of slaughter to point of sale. It is being supported by radio and Facebook activity. It was written by Giles Montgomery and art directed by Denis Kakazu.
This article was first published on Campaign Work
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A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
