Agency: Wieden & Kennedy
Campaign Work, Thursday, 31 January 2013 08:00AM
18 Feet & Rising has launched a campaign to encourage young people to sign up to the National Citizen Service, a government scheme that helps 16- and 17-year-olds take positive action in their lives. The agency has created a fashion range and a poster campaign, supported by press and PR, to promote the message that taking part in NCS is a once-in-a-lifetime opportunity. The work was created by Alex Delaney (who was also the typographer) and Oli O’Neill. The photographer was Jeff Hahn, with production by Make Made.
This article was first published on Campaign Work