Burger King reviews £40m media
Burger King is reviewing its £40 million pan-European media planning and buying account.
It is understood that Burger King is looking to appoint a media network to work on its business in markets including the UK, Norway, Spain, Sweden and Denmark.
The Interpublic network Initiative currently handles the £12 million UK account and is also the incumbent in Spain, Sweden and Denmark.
The review follows recent changes to Burger King’s EMEA marketing operation and the appointment of Natasha Naik to the new role of marketing manager for North West Europe. Jo Blundell remains Burger King’s UK marketing director.
In April last year, Burger King retained Open, DLKW Lowe’s specialist direct and in-store agency, to handle its direct marketing account. In the UK, the fast-food chain works with CHI & Partners on its advertising account.
A spokeswoman for Initiative declined to comment. Burger King was unavailable for comment.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Performance Director Norton Leigh + Benefits, Central London
- Senior Digital Designer - West London Nakama £40 000 + Benefits, West London
- Research Manager Major Players £35000 - £40000 per annum, London
- Midweight/Senior Digital Designer Digital Gurus £35000 - £45000 Per Annum, London
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'